Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
Does Marketing Roadmap Pay for Itself? A Calculation Method
Cost and return for marketing roadmap depend on your own volumes, so model them from your account data rather than a published average. The method matters more than any headline figure.
Budgeting for Marketing Budget: Realistic Numbers by Company Size
Cost and return for marketing budget depend on your own volumes, so model them from your account data rather than a published average. The method matters more than any headline figure.
How Much Does Full-Funnel Strategy Really Cost in 2026?
Cost and return for full-funnel strategy depend on your own volumes, so model them from your account data rather than a published average. The method matters more than any headline figure.
Looker Studio for North Star Metric: Capabilities, Gaps and Fit
North Star metric matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Rethinking Campaign Calendar: Three Credible Alternatives
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because campaign calendar changes value depending on which one you…
Alternatives to Growth Loop: When It Is the Wrong Tool for the Job
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because growth loop changes value depending on which one you are…
Value Proposition or Marketing Roadmap? A Decision Framework for Marketing Teams
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because value proposition changes value depending on which one you…
Funnel Design vs Full-Funnel Strategy: Which Deserves Your Budget?
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because funnel design changes value depending on which one you are…
How Long Does Marketing OKRs Take to Show Results?
The short version: marketing OKRs is worth the effort when it changes a decision you actually make. If it does not, it is overhead.
Competitive Positioning: Frequently Asked Questions, Answered Directly
The short version: competitive positioning is worth the effort when it changes a decision you actually make. If it does not, it is overhead.
What to Do When Marketing Roadmap Suddenly Drops
Most marketing roadmap problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.