Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
Why Most Full-Funnel Strategy Efforts Stall, and How to Avoid It
Most full-funnel strategy problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.
Common North Star Metric Mistakes That Quietly Cost You Revenue
Most north Star metric problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.
What Disciplined Campaign Calendar Looks Like in Practice
Campaign calendar matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Growth Loop Best Practices That Hold Up Under Scrutiny
Growth loop matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
How to Prioritise Value Proposition When Everything Feels Urgent
Value proposition matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Building a Funnel Design Strategy That Survives Algorithm Changes
Funnel design matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Annotated Competitive Positioning Examples: Why Each One Works
Competitive positioning matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to…
12 Real Marketing Roadmap Examples Worth Studying
Marketing roadmap matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Free Marketing Budget Framework: Structure, Fields and Worked Example
Use the structure below as a pass before you launch. It is designed to catch the marketing budget issues that are expensive to fix afterwards.
Monthly Full-Funnel Strategy Maintenance Checklist for Busy Marketers
Use the structure below as a pass before you launch. It is designed to catch the full-funnel strategy issues that are expensive to fix afterwards.
The North Star Metric Checklist Every Team Should Run Before Launch
Use the structure below as a pass before you launch. It is designed to catch the north Star metric issues that are expensive to fix afterwards.