Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
Marketing OKRs for Local Businesses in Emerging Markets
Marketing OKRs matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Rolling Out Competitive Positioning Across Large Organisations Without Chaos
Competitive positioning matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to…
Marketing Roadmap for Small Businesses: Start Here, Skip the Rest
Marketing roadmap matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Marketing Budget for Freelancers on a Tight Budget
Marketing budget matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Fitness Full-Funnel Strategy: A Sector-Specific Playbook
Full-funnel strategy matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to…
North Star Metric for Financial Services Companies: What Is Different
North Star metric matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Campaign Calendar Benchmarks: How to Tell Good From Average
Treat outside figures for campaign calendar as context, not targets. A baseline measured on your own audience is the only comparison that reliably informs a decision.
Preparing Growth Loop for the Post-Search Era
Growth loop matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Where Value Proposition Is Heading Next: A Considered Forecast
Value proposition matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
What Changed in Funnel Design This Year, and Why It Matters
Funnel design matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Marketing OKRs by the Numbers: Adoption, Cost and Outcomes
Treat outside figures for marketing OKRs as context, not targets. A baseline measured on your own audience is the only comparison that reliably informs a decision.