Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
Step-by-Step: Building Your First Index Bloat Workflow
Work through index bloat in order: define the outcome first, configure second, then verify against your own baseline. Most failures come from configuring before the outcome is agreed.
How to Fix XML Sitemaps When It Stops Delivering Results
Work through XML sitemaps in order: define the outcome first, configure second, then verify against your own baseline. Most failures come from configuring before the outcome is agreed.
How to Improve Search Console Setup Without Increasing Your Budget
Work through search console setup in order: define the outcome first, configure second, then verify against your own baseline. Most failures come from configuring before the outcome is…
Organic Traffic at Scale: What Changes Once You Outgrow the Basics
Organic traffic matters because it changes how marketers new to SEO, business owners, content leads plan and measure campaigns. This guide covers what it is, how to apply it, and how to…
SERP Features for Complete Beginners: Core Concepts and First Steps
SERP features matters because it changes how marketers new to SEO, business owners, content leads plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Search Intent Explained: A Plain-English Introduction
Search intent matters because it changes how marketers new to SEO, business owners, content leads plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
How AI Search Is Changing Full-Funnel Strategy
AI helps with full-funnel strategy where the work is repetitive and verifiable, and hurts where judgement or accuracy matters. Keep a human review step on anything published.
AI-Assisted North Star Metric: Where It Helps and Where It Hurts
AI helps with north Star metric where the work is repetitive and verifiable, and hurts where judgement or accuracy matters. Keep a human review step on anything published.
Campaign Calendar That Drives Repeat Purchases, Not One-Off Sales
Campaign calendar matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Growth Loop for B2C Brands Competing on Attention
Growth loop matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
How B2B Buying Committees Change Your Value Proposition Approach
Value proposition matters because it changes how founders, marketing managers, agency strategists plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…