Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
How Much Does 301 Redirects Really Cost in 2026?
Cost and return for 301 redirects depend on your own volumes, so model them from your account data rather than a published average. The method matters more than any headline figure.
Cloudflare for Crawl Budget: Capabilities, Gaps and Fit
Crawl budget matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell whether it…
Rethinking Schema.org Types: Three Credible Alternatives
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because schema.org types changes value depending on which one you are…
Alternatives to Server-Side Rendering: When It Is the Wrong Tool for the Job
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because server-side rendering changes value depending on which one…
Interaction to Next Paint or Schema.org Types? A Decision Framework for Marketing Teams
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because interaction to Next Paint changes value depending on which…
Largest Contentful Paint vs Interaction to Next Paint: Which Deserves Your Budget?
There is no single winner. Choose based on which constraint binds hardest for you — reach, cost, control or speed — because largest Contentful Paint changes value depending on which one…
How Long Does Mobile-First Indexing Take to Show Results?
The short version: mobile-first indexing is worth the effort when it changes a decision you actually make. If it does not, it is overhead.
Edge Caching: Frequently Asked Questions, Answered Directly
The short version: edge caching is worth the effort when it changes a decision you actually make. If it does not, it is overhead.
What to Do When Llms.txt Suddenly Drops
Most llms.txt problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.
Image Optimisation Not Working? A Diagnostic Guide
Most image optimisation problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.
Why Most Site Architecture Efforts Stall, and How to Avoid It
Most site architecture problems trace back to a small number of causes. Work through them in order of likelihood rather than changing several things at once.