Tarkaraj Jaisi
Digital marketing practitioner writing on search, content and messaging channels.
SEOContent MarketingMessaging Channels
128 articles published
Articles by Tarkaraj Jaisi
What Disciplined 301 Redirects Looks Like in Practice
301 redirects matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell whether it…
Crawl Budget Best Practices That Hold Up Under Scrutiny
Crawl budget matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell whether it…
How to Prioritise Schema.org Types When Everything Feels Urgent
Schema.org types matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell whether it…
Building a Server-Side Rendering Strategy That Survives Algorithm Changes
Server-side rendering matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Annotated Largest Contentful Paint Examples: Why Each One Works
Largest Contentful Paint matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
12 Real Mobile-First Indexing Examples Worth Studying
Mobile-first indexing matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell…
Free Edge Caching Framework: Structure, Fields and Worked Example
Use the structure below as a pass before you launch. It is designed to catch the edge caching issues that are expensive to fix afterwards.
Monthly Llms.txt Maintenance Checklist for Busy Marketers
Use the structure below as a pass before you launch. It is designed to catch the llms.txt issues that are expensive to fix afterwards.
The Image Optimisation Checklist Every Team Should Run Before Launch
Use the structure below as a pass before you launch. It is designed to catch the image optimisation issues that are expensive to fix afterwards.
The Definitive Site Architecture Handbook for Modern Marketing Teams
Site architecture matters because it changes how developers, technical SEOs, site owners plan and measure campaigns. This guide covers what it is, how to apply it, and how to tell whether…
Configuring Pagination in Lighthouse: A Step-by-Step Tutorial
Work through pagination in order: define the outcome first, configure second, then verify against your own baseline. Most failures come from configuring before the outcome is agreed.